Privacy Policy

Effective Date: February 8, 2025

At Swanmead School, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, https://swanmeadschool.co.uk/ (the “Website”). By accessing or using the Website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information from you:

  • Non-Personal Information: This includes data that does not identify you directly, such as:
    • Log Data: When you use the Website, our servers automatically record information that your browser sends. This may include your IP address, browser type, device type, operating system, the pages you visit, the time spent on those pages, and other usage statistics. We use this information to analyze trends, administer the Website, and improve your overall experience.
    • Cookies and Similar Technologies: We may use “cookies” and similar technologies (e.g., web beacons, pixels) to collect information and to enhance your online experience. Cookies are small data files stored on your device. These technologies help us:
      • Remember your preferences.
      • Analyze website traffic and usage.
      • Deliver relevant advertisements.
      • Improve the Website’s performance and functionality.
      • You can control the use of cookies through your browser settings. You may be able to refuse cookies or specify that you are notified when a cookie is being sent. However, disabling cookies may affect your ability to use certain features of the Website.
  • Personal Information: This is information that can be used to identify you directly, such as:
    • Contact Information (if voluntarily provided): If you choose to contact us via email (dodoxler+swan@gmail.com), we may collect your email address, which is stored securely to respond to your inquiry. We do not collect any other personal information unless you explicitly provide it (such as through a contact form, if one becomes available in the future).
    • Information Collected Through Third-Party Services: We may use third-party services, such as Google Analytics (for website analytics) and Google AdSense (for advertising). These services may collect information about your interactions with the Website and use cookies to do so. Please review their respective privacy policies for details on their data collection practices:
      • Google Analytics: Provides insights into website traffic, user behavior, and overall performance. You can opt-out of Google Analytics tracking here: https://tools.google.com/dlpage/gaoptout
      • Google AdSense: Used to display advertisements on the Website. Information collected is used to personalize ads. You can manage your ad preferences through your Google account.
      • Please be advised that we do not have direct access to your Personal Information collected through these third-party services. Their data collection and use are governed by their independent privacy policies.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To Operate and Maintain the Website: To provide you with access to our content and services, optimize Website performance, and address technical issues.
  • To Analyze Website Usage: To understand how visitors use the Website, identify areas for improvement, and enhance user experience.
  • To Personalize Content and Advertising: To tailor the content and advertisements you see on the Website (via Google AdSense and other potential advertisers), and make them more relevant to your interests.
  • To Respond to Your Inquiries: To respond to any questions or requests you may send us via email.
  • For Legal and Security Purposes: To comply with applicable laws and regulations, protect our rights and property, and prevent fraud or abuse.

3. Disclosure of Your Information

We may share your information in the following circumstances:

  • Third-Party Service Providers: We may share your information with third-party service providers who assist us in operating the Website, such as web hosting providers, analytics providers (Google Analytics), and advertising networks (Google AdSense). These providers are contractually obligated to protect your information and use it only for the purposes we specify.
  • Legal Requirements: We may disclose your information if required by law, such as in response to a subpoena or warrant, or to protect our rights and prevent fraud or abuse.
  • With Your Consent: We may share your information with third parties with your express consent.
  • Aggregated and Anonymized Information: We may share aggregated and anonymized information (information that does not identify you directly) with third parties for research, marketing, or other purposes.

4. Data Security

We take the security of your data seriously. We implement reasonable measures to safeguard your information from unauthorized access, use, or disclosure. These measures include:

  • Using secure socket layer (SSL) encryption on our HTTPS website pages.
  • Storing data on secure servers.
  • Implementing access controls to limit who can access your information.
  • Regularly reviewing and updating our security practices.

However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your information.

5. Your Rights

We respect your rights regarding your personal information. You have certain rights, including:

  • Access: You have the right to request access to your personal information that we hold.
  • Rectification: You can ask us to correct any inaccurate or incomplete personal information we have about you.
  • Erasure: You can request the deletion of your personal information, subject to certain exemptions (e.g., legal obligations). Please note that we generally do not store any personal information beyond your email address if provided through contact. We may retain non-personal information.
  • Opt-out: You may opt-out of certain data collection practices, such as Google Analytics tracking and personalized advertising. (See section 1).
  • You can exercise these rights by contacting us at dodoxler+swan@gmail.com.

6. Children’s Privacy

The Website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at dodoxler+swan@gmail.com. We will take steps to delete such information from our records.

7. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We’ll always post any changes on this page and update the “Effective Date” at the top of the policy. We recommend checking this page every so often to stay informed about how we’re handling your data. Your continued use of the Website after any changes to this Privacy Policy means you accept the updated policy.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or how we use your data, please don’t hesitate to get in touch:

Email: dodoxler+swan@gmail.com