Three Northumberland farm shops, highly rated by customers, are finalists for the prestigious “Rural Oscars” award.

Thousands of shops received nominations initially, but now only 25 remain. The Village Farm Shop in Embleton, Chatton Village Store, and Lowick Village Store are all finalists. They need votes to win.
Judges consider passion, community involvement, and local product support. This award celebrates rural businesses in its seventeenth year.
Winning this award can significantly help rural shops. Winners gain national and regional recognition, strengthening their brand. The Embleton, Chatton, and Lowick shops all have the potential to win the title.
Anyone can vote for a finalist, with one vote allowed per category. While other nominees are from Skipton and York, Northumberland has a good chance to win.
Sarah Lee discussed the numerous nominations, emphasizing that every business matters. She highlighted that the awards honor people, not just products, and that supporting rural shops is crucial.