Brand Bolton Launches Aims To Revitalize Greater Manchester Town

Bolton launched a new brand. It aims to boost the borough’s economy. The project is called Brand Bolton and it involves businesses and the council. They want to promote Bolton in a new way.

A board formed to lead Brand Bolton. They plan to grow the economy and increase visitors. The board wants to showcase Bolton globally.

The project aims to create jobs. About 4,300 new jobs are planned. New homes for 5,000 people are also in the works, and they want to boost the visitor economy. This boost could be worth £11 million each year.

The brand’s core idea is “Bolton – Born To Perform”. It promotes the borough’s continuous success, and its themes are business, connection, and culture. Bolton is also experiencing a leisure revival.

Sue Johnston spoke at its launch. She is Bolton Council’s chief executive, and she said the brand is vital. It will help Bolton stand out. The funding came from the UK shared prosperity fund.

Johnston noted the brand’s graphics and imagery. She says it belongs to everyone in Bolton and is a statement of Bolton’s identity. An ambassador program will promote the borough. It includes people from various sectors.

John Till helped develop the brand. He works for Thinking Place. He said Bolton has passion, and might see positive changes post-Covid. He thinks Bolton can’t stand still.

Becci Martin co-chairs Brand Bolton’s board. She thinks Bolton has a bright future and believes Bolton doesn’t need old rules. Martin said they want businesses to come, which would create local opportunities. They want a better town center.