Benidorm battles beach litter. The council collected 400 tons of rubbish, striving to keep beaches safe and appealing for tourists.

The council faces a constant battle against rubbish. They collected 400 tons of waste in a year, and one year, they even removed over 540 tons. That is like 45 double-decker buses by weight!
Benidorm attracts many British tourists who often seek affordable rest and relaxation there. The city has beautiful beaches as well, but littering can ruin the experience.
The council started a big cleaning project in January which lasted a whole month. They need to clean constantly because of litter. Beaches like Levante and Poniente get cleaned often.
Tourists visit Benidorm in large numbers, and the city wants to keep its shores clean. Minor repairs also happened during the cleaning. One tourist found plastic in the sea and felt disappointed. Others complained about rubbish floating around; despite this, some recent reviews mention cleaner beaches.
Benidorm continues beach clean-up all year. The city offers beach services every month, which is something other Spanish cities don’t do.
The cleaning helps before big tourist events like when people watch the Cheltenham festival race. The council wants the beaches to be perfect, so this work removes sunbeds and umbrellas and sifts through sand.
The council wants people to know about waste. A council member stressed ongoing cleaning’s importance, supporting lifeguard and accessible beach services that operate year-round. Many workers clean in the winter mornings, using machines at night. The council hopes people will think about the amount of waste they make.